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Creatively gaining consumer insight is paramount at the start of the branding process, as are product development and design. In part 1 of this series, we discussed how to break free from the [...]

Life in our modern world is under a constant barrage of stimulants, but we have continued to discover solutions that help us to focus on the task at hand. Fidget spinners are said to keep a child [...]

Today, thousands of marketers sit in conference rooms examining their brand. They talk about the health of their brand: brand identity, brand positioning, brand essence or even possibly a new [...]

Too often, brands lose track of why they exist and how to effectively engage consumers in a way that leaves no misconception of what it represents. As we push technological boundaries to new [...]