Project Description

la musa

Photographer credit: Ken Milburn

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  • La Musa featured image
  • La Musa
  • La Musa
  • La Musa
  • La Musa

our
challenge

The La Musa Hospitality Group is a Latin American corporation that has launched a unique offering by combining art gallery and restaurant.  They are call “art lounges”.  In an effort to bring a new spin to the market place, their goal is to make art approachable in a relaxed yet chic environment.  Their long-term vision is to launch locations throughout Latin America.  Two key markets for LMHG is Mexico and Panama.  A&P were brought on to create a highly stylized branding experience.

our
answer

After conducting research in each market, we understood that each location would have a unique look and feel that was tied to the country.  For instance, in Panama, we chose a colonial mansion for the commercial space.  However, in Mexico, the location chosen was near the square in San Jose Del Cabo.  We designed the space, menus, and worked with the Japanese tableware company Miya to design a one of a kind table experience.  We also created the brand identity, logo, packaging, signage, website and marketing materials.