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expanding reach and engagement in a burgeoning market
According to Forbes, millennials (born from 1980–1994) are expected to make up 130% of luxury market growth by the year 2025. Well, they were. Now, who knows? When we released our Millennial Report in 2020, it was thrilling to help brands learn how to connect with this radical group and find out what makes them tick. To put it bluntly, that report is now depressing to look at. Thanks to the global COVID-19 pandemic, most millennials’ desires and hopes for the future have changed drastically. That’s why we created the Millennial Report, Generation Why: COVID Edition. Find out what’s new with millennials in these strange times and how they are still affecting brands through consumer habits—just a little differently from before.
expanding reach and engagement in a burgeoning market
According to Forbes, millennials (born from 1980–1994) are expected to make up 130% of luxury market growth by the year 2025. Well, they were. Now, who knows? When we released our Millennial Report in 2020, it was thrilling to help brands learn how to connect with this radical group and find out what makes them tick. To put it bluntly, that report is now depressing to look at. Thanks to the global COVID-19 pandemic, most millennials’ desires and hopes for the future have changed drastically. That’s why we created the Millennial Report, Generation Why: COVID Addition. Find out what’s new with millennials in these strange times and how they are still affecting brands through consumer habits—just a little differently from before.
