Barco Escape

Helping the cinema industry to “Live long and prosper”

challenge

  • Introduce consumers to an innovative, immersive, 3 screen format in a way that would resonate and gain awareness
  • Driving engagement and ticket sales online within the specific geographical areas for a new movie format
  • Working within Paramount’s restrictions and actor agreements

strategic idea

As the decision to switch focus to the Star Trek Beyond release was agreed upon, our brand strategy team was wrapping up the analysis of the PlayGround session research conducted as part of a larger assignment. This analysis formed the foundation of the integrated marketing initiative used to launch Star Trek Beyond in the Barco Escape format.

execution

Our global design team weaved the consumer insight and brand strategy into an award-winning campaign. The plan entailed:

  • Designing and developing a consumer friendly & movie specific website with ticket sales integration with Fandango and other international ticketing sites

  • Setting up a media buying mission control team to

    • Utilize geo-targeted social media advertising to spur consumer engagement and drive traffic to purchase movie tickets
    • Construct content marketing to disperse the messaging across relevant sites around the world
  • Creating all online and in-theater marketing collateral
  • Engage global influencers to spread the word

outcome

An integrated campaign was executed in 7 countries: United States, Canada, China, Belgium, Mexico, United Arab Emirates, and the Netherlands.

The results exceeded Exhibitor expectations for ticket sales and delivered an on time digital presence.

  • More than half a billion impressions
  • 246 million mentions on social media
  • Double digit conversion rates on Facebook and Instagram
  • Over 3 and a half minutes average “watch time” on the webpage
barco-printad-1
barco-printad-2
barco-printad-3

“Antonio possesses a rare combination of strategic and listening skills that drove directly to the heart of our needs as a client. I look forward to the next opportunity to work with Antonio and his excellent team.”

— Todd H., Former CEO of Barco Escape, Chief Revenue Officer of Cinionic

Services

PlayGround session, Brand identity, Global content creation, Website design and development

Barco Escape

Helping the cinema industry to “Live long and prosper”

challenge

  • Introduce consumers to an innovative, immersive, 3 screen format in a way that would resonate and gain awareness
  • Driving engagement and ticket sales online within the specific geographical areas for a new movie format
  • Working within Paramount’s restrictions and actor agreements

strategic idea

As the decision to switch focus to the Star Trek Beyond release was agreed upon, our brand strategy team was wrapping up the analysis of the PlayGround session research conducted as part of a larger assignment. This analysis formed the foundation of the integrated marketing initiative used to launch Star Trek Beyond in the Barco Escape format.

execution

Our global design team weaved the consumer insight and brand strategy into an award-winning campaign. The plan entailed:

  • Designing and developing a consumer friendly & movie specific website with ticket sales integration with Fandango and other international ticketing sites

  • Setting up a media buying mission control team to:

    • Utilize geo-targeted social media advertising to spur consumer engagement and drive traffic to purchase movie tickets
    • Construct content marketing to disperse the messaging across relevant sites around the world
  • Creating all online and in-theater marketing collateral
  • Engage global influencers to spread the word

outcome

An integrated campaign was executed in 7 countries: United States, Canada, China, Belgium, Mexico, United Arab Emirates, and the Netherlands.

The results exceeded Exhibitor expectations for ticket sales and delivered an on time digital presence.

  • More than half a billion impressions

  • 246 million mentions on social media

  • Double digit conversion rates on Facebook and Instagram
  • Over 3 and a half minutes average “watch time” on the webpage
barco-printad-1
barco-printad-2
barco-printad-3

“Antonio possesses a rare combination of strategic and listening skills that drove directly to the heart of our needs as a client. I look forward to the next opportunity to work with Antonio and his excellent team.”

— Todd H., Former CEO of Barco Escape, Chief Revenue Officer of Cinionic

Services

PlayGround session, Brand identity, Global content creation, Website design and development