
AT&T
Giving Millennials what they want

Execution
We created a Karaoke Mashup app meant to engage this elusive target that would up AT&T’s street cred. Participants could:

Outcome
Key influencers, vloggers and bloggers in the music industry began to discuss and share the AT&T app with their followers creating a significant buzz and giving AT&T “street cred amongst” millennials.


Services
PlayGround sessions, Market share analysis, Trend studies, App design

AT&T
Giving Millennials what they want
Execution
We created a Karaoke Mashup app meant to engage this elusive target that would up AT&T’s street cred. Participants could:
Outcome
Key influencers, vloggers and bloggers in the music industry began to discuss and share the AT&T app with their followers creating a significant buzz and giving AT&T “street cred amongst” millennials.
Services
PlayGround sessions, Market share analysis, Trend studies, App design