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The Brand Health Monitor is our proprietary quantitative report that helps you understand just how healthy your brand is versus your competition. We analyze multiple areas of interest that determine if consumers understand what your overall brand positioning is and how they instinctually feel about your brand. By utilizing our digitalDNA platform, we are able to access our panel of 1.8 million global consumers (whether B2C or B2B) via their computers, tablets, or mobile phones to help you gain insight into your brand’s strengths and weaknesses.
Your Brand Health Monitor Report will include scores for:
- Strategic clarity
- Intent to recommend
- Brand efficacy
- Unaided awareness