Brookdale

Redefining senior living

challenge

  • Change the conversation around aging and senior living facilities
  • The brand was fragmented with over 1000+ communities making their own marketing choices without a unifying strategy
  • This is a low engagement category that consumers do not easily talk about, plan for, or engage with openly

strategic idea

​​We hosted a creative disruption day with Brookdale’s creative leaders to bring the visualization of this new brand strategy to life. The strategy and creative centered on the brand promise of Celebrate Your Self.

outcome

Our journey with Brookdale is ongoing. We continue to partner on brand strategy, activation, and messaging to make senior living with Brookdale approachable. Through a benchmark and continual brand health monitor, we are monitoring their brand awareness and keeping a pulse on the industry.

brookdale_magazine_mockup
brookdale_landing_page_regional
Brookdale Facebook

“The Antonio & Paris team has quiet confidence and are not ‘boisterous’ — this is a good thing. They solve business problems and have an ability to simplify the complex. They are a true partner.”

— David C., Brookdale, SVP/Head of Marketing

Services

Research (B2B/B2C), Insight development, Brand definition, Brand positioning, Brand & product, Architecture, Message development, Brand voice & tone, Brand measurement, Data analytics, Brand identity and content development

Brookdale

Redefining senior living

challenge

  • Change the conversation around aging and senior living facilities
  • The brand was fragmented with over 1000+ communities making their own marketing choices without a unifying strategy
  • This is a low engagement category that consumers do not easily talk about, plan for, or engage with openly

strategic idea

​​We hosted a creative disruption day with Brookdale’s creative leaders to bring the visualization of this new brand strategy to life. The strategy and creative centered on the brand promise of Celebrate Your Self.

outcome

Our journey with Brookdale is ongoing. We continue to partner on brand strategy, activation, and messaging to make senior living with Brookdale approachable. Through a benchmark and continual brand health monitor, we are monitoring their brand awareness and keeping a pulse on the industry.

brookdale_magazine_mockup
brookdale_landing_page_regional
Brookdale Facebook

“The Antonio & Paris team has quiet confidence and are not ‘boisterous’ — this is a good thing. They solve business problems and have an ability to simplify the complex. They are a true partner.”

— David C., Brookdale, SVP/Head of Marketing

Services

Research (B2B/B2C), Insight development, Brand definition, Brand positioning, Brand & product, Architecture, Message development, Brand voice & tone, Brand measurement, Data analytics, Brand identity and content development