CertaPro Painters
Transforming painters to artisans. California never looked so good.
Challenge
We were tasked with supporting Franchisees with an overarching brand campaign targeting the unique to reach residential customers in California. The goal was to create awareness of the professional services CertaPro Painters offers.
Strategic Idea
Develop an always-on residential campaign throughout the California Markets that focused on “Artistry at Work” strategic platform
Generate awareness through targeted reach by leveraging full funnel media and formats including a heavy allocation of Social on Pinterest, Facebook/Instagram, and YouTube
Created audience segments by use of research, keywords, zip codes, and life stages. Also utilizing 1st and 3rd party data, Interest and Lookalike Modeling to the most relevant and qualified audiences
Analyze and optimize digital activity to increase qualified leads
Outcome
Double digit increase in brand health KPIs including: aided/unaided awareness, willingness to recommend, consideration and more
150% increase in social media video ads viewership
Over 40% increase in overall impressions
Increased leads
Best performance by a region in 2022
“Antonio & Paris consistently have delivered on helping us understand our target audiences and painters as well as translates that insight into effective and efficient brand creative content.”
— Bruce S., Chief Marketing Officer, CertaPro Painters
Services
Brand architecture, Messaging, Digital content creation, Research
CertaPro Painters
Transforming painters to artisans. California never looked so good.
Challenge
We were tasked with supporting Franchisees with an overarching brand campaign targeting the unique to reach residential customers in California. The goal was to create awareness of the professional services CertaPro Painters offers.
Strategic Idea
Develop an always-on residential campaign throughout the California Markets that focused on “Artistry at Work” strategic platform
Generate awareness through targeted reach by leveraging full funnel media and formats including a heavy allocation of Social on Pinterest, Facebook/Instagram, and YouTube
Created audience segments by use of research, keywords, zip codes, and life stages. Also utilizing 1st and 3rd party data, Interest and Lookalike Modeling to the most relevant and qualified audiences
Analyze and optimize digital activity to increase qualified leads
Outcome
Double digit increase in brand health KPIs including: aided/unaided awareness, willingness to recommend, consideration and more
150% increase in social media video ads viewership
Over 40% increase in overall impressions
Increased leads
Best performance by a region in 2022
“Antonio & Paris consistently have delivered on helping us understand our target audiences and painters as well as translates that insight into effective and efficient brand creative content.”
— Bruce S., Chief Marketing Officer, CertaPro Painters
Services
Brand architecture, Messaging, Digital content creation, Research
