Cinionic

The reinvention of cool

challenge

Spin off a leading division of a public company into a tier 1 global brand:

  • Develop a brand for a new joint venture formed between three global partners
  • Set the groundwork to carry them from B2B to B2B2C
  • Balance the needs and wants of all three partners
  • Create a brand that would keep the hard-earned equity of the parent while also being seen as a new concept in the industry

strategic idea

Building from our previous global research on entertainment, we conducted PlayGround Sessions in London and Los Angeles, gaining consumer insight on the power of visualization in the movie-going experience. Our findings from the Discovery phase helped to craft the brand strategy which, in turn, structured the entirety of the brand – from naming to identity to messaging architecture and content development.

outcome

The Cinionic brand impressed the movie studios and exhibitors at the industry launch event, CinemaCon and taken around the world. By injecting key attributes of the established partners into the brand, confidence was retained and infused with a feeling of innovation towards the future of the industry. During CinemaCon and shortly thereafter, Cinionic signed multiple large deals and forged new partnerships with exhibitors around the world.

Cinionic_Wallpaper_01
Cinionic_FJI_May18_01
Cinionic_PioneerOfTheYear_Ad_2018_Color_Curves
Cinionic_Product_Ad_Box_OfficePro_April2018

“A&P was brought on at a critical time for Barco and our new company, Cinionic. They were with us every step of the way; it really felt like we were all part of one team. They developed a story that our customers could understand and embrace all across the globe. A lot of work went into this in a very short period of time. The founders even spent weeks with us in Belgium right before our launch!”

— Carl R., Cinionic, Chief Marketing Officer

Services

PlayGround sessions, Discovery, Brand creation, Messaging architecture, Web design and development, Event / Retail display, Naming, Visual systems, Content development business systems, Brand guidelines, Photography & film production, Animation / Motion graphics, Employee brand communications

Cinionic

The reinvention of cool

challenge

Spin off a leading division of a public company into a tier 1 global brand:

  • Develop a brand for a new joint venture formed between three global partners
  • Set the groundwork to carry them from B2B to B2B2C
  • Balance the needs and wants of all three partners
  • Create a brand that would keep the hard-earned equity of the parent while also being seen as a new concept in the industry

strategic idea

Building from our previous global research on entertainment, we conducted PlayGround Sessions in London and Los Angeles, gaining consumer insight on the power of visualization in the movie-going experience. Our findings from the Discovery phase helped to craft the brand strategy which, in turn, structured the entirety of the brand – from naming to identity to messaging architecture and content development.

outcome

The Cinionic brand impressed the movie studios and exhibitors at the industry launch event, CinemaCon and taken around the world. By injecting key attributes of the established partners into the brand, confidence was retained and infused with a feeling of innovation towards the future of the industry. During CinemaCon and shortly thereafter, Cinionic signed multiple large deals and forged new partnerships with exhibitors around the world.

Cinionic_Wallpaper_01
Cinionic_Product_Ad_Box_OfficePro_April2018
Cinionic_PioneerOfTheYear_Ad_2018_Color_Curves
Cinionic_FJI_May18_01

“A&P was brought on at a critical time for Barco and our new company, Cinionic. They were with us every step of the way; it really felt like we were all part of one team. They developed a story that our customers could understand and embrace all across the globe. A lot of work went into this in a very short period of time. The founders even spent weeks with us in Belgium right before our launch!”

— Carl R., Cinionic, Chief Marketing Officer

Services

PlayGround sessions, Discovery, Brand creation, Messaging architecture, Web design and development, Event / Retail display, Naming, Visual systems, Content development business systems, Brand guidelines, Photography & film production, Animation / Motion graphics, Employee brand communications