digital wellness in the information age
We’re living in a relatively new era when people spend perhaps half or more of their day on the Internet or otherwise tech-based work, entertainment, or management platforms. With remote-work environments now more common than ever, this phenomenon has only increased, and research suggests that the global digital health market will reach $833.44 billion in the next five years. As consumers seek solutions for mental and physical health, wellness tracking, productivity, and overall well-being, brands have an opportunity to innovate and provide services in these areas for their audiences and employees alike. In this report, A&P’s brand strategists examine how digital wellness has emerged, how it is evolving as a consumer service industry and an important part of life for most humans, and how brands take advantage of that through both consumer channels and corporate social responsibility.