
Evivo
Pediatrician recommended and parent approved

Execution
By developing a brand strategy that included identifying the appropriate Brand Archetype, NeedScopes, Messaging Platform, and a master creative brief, we were able to deliver a name, logo and brand guidelines that deeply resonated with the Evolve team and consumers. Our assignment extended into web design and packaging.

Outcome
Armed with new branding, packaging and communications, Evivo® began was introduced into the market in mid-2017. It quickly gained strong interest from high profile investors. In addition to expanding its global footprint, this new financing supported efforts to develop new products for different age segments beyond infants, and accelerated company efforts to bring to market the first-of-its-kind microbiome diagnostic test.
Series B capital was raised by the end of 2018
Series C round of funding that was led by the Bill & Melinda Gates Foundation and included Johnson & Johnson in June of 2019
Services
PlayGround Sessions, Brand Archetype, NeedScopes, Messaging Platform, Research (B2B/B2C), Insight development, Brand definition, Brand positioning, Brand & product architecture, Message development, Brand voice & tone, Brand measurement

Evivo
Pediatrician recommended and parent approved
Execution
By developing a brand strategy that included identifying the appropriate Brand Archetype, NeedScopes, Messaging Platform, and a master creative brief, we were able to deliver a name, logo and brand guidelines that deeply resonated with the Evolve team and consumers. Our assignment extended into web design and packaging.
Outcome
Armed with new branding, packaging and communications, Evivo® began was introduced into the market in mid-2017. It quickly gained strong interest from high profile investors. In addition to expanding its global footprint, this new financing supported efforts to develop new products for different age segments beyond infants, and accelerated company efforts to bring to market the first-of-its-kind microbiome diagnostic test.
Series B capital was raised by the end of 2018
Series C round of funding that was led by the Bill & Melinda Gates Foundation and included Johnson & Johnson in June of 2019
Services
PlayGround Sessions, Brand Archetype, NeedScopes, Messaging Platform, Research (B2B/B2C), Insight development, Brand definition, Brand positioning, Brand & product architecture, Message development, Brand voice & tone, Brand measurement