EVIVO

Evivo

Pediatrician recommended and parent approved

Challenge

Launch a startup brand:

  • Build a brand for this new-to-the-market infant probiotic and product in a defensible, clearly definable, and distinctive way

  • Package the product functionally and with approachability

  • Show progress to undergo Series B & C funding

Strategic Idea

We conducted hundreds of in-depth interviews with our proprietary with scientists, physicians, new moms and moms-to-be. Our discovery showed that Evivo had to be seen by moms as the smart and safe choice that would enable their precious child to lead a healthier life in the future.

idea-statue-teal

Execution

By developing a brand strategy that included identifying the appropriate Brand Archetype, NeedScopes, Messaging Platform, and a master creative brief, we were able to deliver a name, logo and brand guidelines that deeply resonated with the Evolve team and consumers. Our assignment extended into web design and packaging.

Evivo packaging

Outcome

Armed with new branding, packaging and communications, Evivo® began was introduced into the market in mid-2017. It quickly gained strong interest from high profile investors. In addition to expanding its global footprint, this new financing supported efforts to develop new products for different age segments beyond infants, and accelerated company efforts to bring to market the first-of-its-kind microbiome diagnostic test.

$20 Million

Series B capital was raised by the end of 2018

$60 Million

Series C round of funding that was led by the Bill & Melinda Gates Foundation and included Johnson & Johnson in June of 2019

inner_tray_samplepack_02
SYRINGE
evivo_letter_mockup_02

“A&P are always willing to take risks, willing to challenge clients, bold with their ideas, honest and upfront, even when we didn’t agree. They can work with startups like us and billion dollar companies like AT&T, and it’s all the same to them. No difference in how they treat us. We are treated like the billion dollar company.”

— Jolene J., Evolve, Senior Director

Services

PlayGround Sessions, Brand Archetype, NeedScopes, Messaging Platform, Research (B2B/B2C), Insight development, Brand definition, Brand positioning, Brand & product architecture, Message development, Brand voice & tone, Brand measurement

EVIVO

Evivo

Pediatrician recommended and parent approved

Challenge

Launch a startup brand:

  • Build a brand for this new-to-the-market infant probiotic and product in a defensible, clearly definable, and distinctive way

  • Package the product functionally and with approachability

  • Show progress to undergo Series B & C funding

Strategic Idea

We conducted hundreds of in-depth interviews with our proprietary with scientists, physicians, new moms and moms-to-be. Our discovery showed that Evivo had to be seen by moms as the smart and safe choice that would enable their precious child to lead a healthier life in the future.

Execution

By developing a brand strategy that included identifying the appropriate Brand Archetype, NeedScopes, Messaging Platform, and a master creative brief, we were able to deliver a name, logo and brand guidelines that deeply resonated with the Evolve team and consumers. Our assignment extended into web design and packaging.

Outcome

Armed with new branding, packaging and communications, Evivo® began was introduced into the market in mid-2017. It quickly gained strong interest from high profile investors. In addition to expanding its global footprint, this new financing supported efforts to develop new products for different age segments beyond infants, and accelerated company efforts to bring to market the first-of-its-kind microbiome diagnostic test.

$20 Million

Series B capital was raised by the end of 2018

$60 Million

Series C round of funding that was led by the Bill & Melinda Gates Foundation and included Johnson & Johnson in June of 2019

Evivo packaging
inner_tray_samplepack_02
SYRINGE
evivo_letter_mockup_02

“A&P are always willing to take risks, willing to challenge clients, bold with their ideas, honest and upfront, even when we didn’t agree. They can work with startups like us and billion dollar companies like AT&T, and it’s all the same to them. No difference in how they treat us. We are treated like the billion dollar company.”

— Jolene J., Evolve, Senior Director

Services

PlayGround Sessions, Brand Archetype, NeedScopes, Messaging Platform, Research (B2B/B2C), Insight development, Brand definition, Brand positioning, Brand & product architecture, Message development, Brand voice & tone, Brand measurement