Fill out the form here to read our team’s full recap of the lessons brands can gain from the 2022 Healthcare Marketing & Physician Strategies Summit.

The annual Healthcare Marketing & Physician Strategies Summit invites marketing leaders in wellness and medicine to learn about and master new and emerging communications, marketing, and physician relations challenges. The Antonio & Paris team was thrilled to attend this year’s summit in Salt Lake City to join those brand executives so that we can help our clients in the industry build and maintain strong brands and consumer relationships. Our global brand strategists and digital experience experts had a great time meeting innovators at the event and hope to reconnect with many of you soon!

What We Learned: Innovative Branding Solutions for Healthcare Professionals

• Marketing execs need to have senior leadership, physicians, finance, and digital at the table to implement a successful strategy.
• The healthcare industry is outdated, giving brands the chance to disrupt the status quo through innovation as they evolve.
• A digital strategy and consumer experience are mandatory today, and these need to be fully integrated into your organization.
• Collecting and sharing hard data is essential to building trust with your consumers.
• “Your brand is not what you think it is, your brand is what your customers say it is.”
• Today’s consumers view health and wellness services as commodities and they want to know that if they put their trust and money into a brand, they will get quality care.