MagickGroup

Unleashing a Global Brand Empire

challenge

MagickGroup, a global conglomerate in home interiors, technology, and education, needed a unified brand identity, brand architecture, and messaging strategy to align its diverse business units—MagickHome, MagickWood, MagickTech, and Northern Uni—while also enhancing its physical design centers.

strategic idea

Antonio & Paris developed a cohesive brand identity and messaging strategy to unify MagickGroup’s diverse brands under a single, recognizable umbrella. We also designed Concept Centers in the United States, India, and Canada to enhance customer experience. The launch was supported by a fully integrated branding campaign, including a new website and digital communications.

outcome

Since the brand relaunch, all MagickGroup brands have experienced double-digit engagement growth across both B2B and B2C audiences, reinforcing the effectiveness of the new strategy.

“It has been a super special first year with loads of milestones and achievements. We have opened stores in Canada, Chennai, Coimbatore, and are a few weeks away from opening Bangalore. Thanks to A&P for great strategy, brand identity and retail design templates.”

— Erblin K., President, MagickWoods

Services

Compass, Market Analysis, Archetype & Needscope Identification, Brand DNA, Brand & Product Hierarchy, Media & Digital Plan, Communications Grid, Visual Hierarchy, Naming, Logo Design, Brand Guidelines, Tone & voice, Ad Design, Retail Store Design, Moxie Days

MagickGroup

Unleashing a Global Brand Empire

challenge

MagickGroup, a global conglomerate in home interiors, technology, and education, needed a unified brand identity, brand architecture, and messaging strategy to align its diverse business units—MagickHome, MagickWood, MagickTech, and Northern Uni—while also enhancing its physical design centers.

strategic idea

Antonio & Paris developed a cohesive brand identity and messaging strategy to unify MagickGroup’s diverse brands under a single, recognizable umbrella. We also designed Concept Centers in the United States, India, and Canada to enhance customer experience. The launch was supported by a fully integrated branding campaign, including a new website and digital communications.

outcome

Since the brand relaunch, all MagickGroup brands have experienced double-digit engagement growth across both B2B and B2C audiences, reinforcing the effectiveness of the new strategy.

“It has been a super special first year with loads of milestones and achievements. We have opened stores in Canada, Chennai, Coimbatore, and are a few weeks away from opening Bangalore. Thanks to A&P for great strategy, brand identity and retail design templates.”

— Erblin K., President, MagickWoods

Services

Compass, Market Analysis, Archetype & Needscope Identification, Brand DNA, Brand & Product Hierarchy, Media & Digital Plan, Communications Grid, Visual Hierarchy, Naming, Logo Design, Brand Guidelines, Tone & voice, Ad Design, Retail Store Design, Moxie Days