Project Description


  • Oncocyte logo
  • Determa Mx
  • Determa Dx
  • Determa IO
  • Determa Rx
  • Determa Tx
  • Oncocyte packaging


Oncocyte is a molecular diagnostics company with a mission to provide actionable answers to physicians and patients at critical decision points across the cancer care continuum. Their goal is to provide tests and solutions that may help diagnosis and treatment, leading to improved patient outcomes and reducing the overall cost of care.  As the company prepared to begin trading on the NYSE (American) as well as launch a new suite of products, they felt the need to re-brand themselves in the marketplace.


After conducting research with analysts, board members, physicians and patients, we moved to develop a new brand positioning for the company.  The new positioning is meant to give hope to patients who have access to early detection tests for cancer; to physicians who are constantly looking for ways to prolong life and to scientists who relentless look for faster ways to provide a diagnosis… Oncocyte is “Where Tomorrow Lives.”