
Teo Bok
A Star on the rise

Execution
With his archetype defined based on the NeedScope of his fans, a messaging platform and communications strategy was developed to help Teo engage with his followers in a new, more authentic and mature manner. This also included public relations media training and social media brand guidelines to assist in keeping Teo on brand. All these efforts were made with the goal in mind to increase fan engagement numbers to attract industry executives.
A&P created logo, color palette, web design, and music video production to re-release Teo Bok to his fans.

Outcome
A year into our collaboration, Teo has been signed by the global label Universal Latin Music and the Abby Road Institute, and has now released his first two singles on this side of the globe. We are now enhancing Teo’s brand by diving into digital communication strategies, initiating corporate sponsorship agreements, and creating merchandising opportunities.
Services
Immersion, Brand archetype, NeedScopes, Communication strategy, Website design, Naming, Brand identity / Logo design

Teo Bok
A Star on the rise
Execution
With his archetype defined based on the NeedScope of his fans, a messaging platform and communications strategy was developed to help Teo engage with his followers in a new, more authentic and mature manner. This also included public relations media training and social media brand guidelines to assist in keeping Teo on brand. All these efforts were made with the goal in mind to increase fan engagement numbers to attract industry executives.
A&P created logo, color palette, web design, and music video production to re-release Teo Bok to his fans.
Outcome
A year into our collaboration, Teo has been signed by the global label Universal Latin Music and the Abby Road Institute, and has now released his first two singles on this side of the globe. We are now enhancing Teo’s brand by diving into digital communication strategies, initiating corporate sponsorship agreements, and creating merchandising opportunities.

Services
Immersion, Brand archetype, NeedScopes, Communication strategy, Website design, Naming, Brand identity / Logo design