TEO

Teo Bok

A Star on the rise

Challenge

Define the archetype, messaging and brand identity for Universal Music’s rising star, Teo Bok. Teo’s brand is entering a new market with different audience needs and identities.

Strategic Idea

After an in-depth immersion process including a competitive landscape audit of the music industry worldwide and IDIs with key members of Teo’s team and producers,  A&P identified an opportunity within the Latin R&B and Pop genre that would be a clear path to success for Teo.

This approach helped to shift his image to a more mature artist and helped inform a new brand identity.

idea-statue-teal

Execution

With his archetype defined based on the NeedScope of his fans, a messaging platform and communications strategy was developed to help Teo engage with his followers in a new, more authentic and mature manner. This also included public relations media training and social media brand guidelines to assist in keeping Teo on brand. All these efforts were made with the goal in mind to increase fan engagement numbers to attract industry executives.

A&P created logo, color palette, web design, and music video production to re-release Teo Bok to his fans.

9.10.21_Teo Bok_Infinity_Black on White_Red

Outcome

A year into our collaboration, Teo has been signed by the global label Universal Latin Music and the Abby Road Institute, and has now released his first two singles on this side of the globe. We are now enhancing Teo’s brand by diving into digital communication strategies, initiating corporate sponsorship agreements, and creating merchandising opportunities.

crop hoodie womens_BRlogo
teo-merch-hat
teobok-watch-bands
Teo Bok spotify_mockup_02

“Antonio, Paris, and team created a brand identity and messaging that was fresh, innovative and relevant to Teo’s audience (Millennials and Gen Z). They rolled up their sleeves with our web design, corporate sponsorship, and merchandising. This team is crazy good!”

— Eliana B., CEO, MBM AD-Venture USA

Services

Immersion, Brand archetype, NeedScopes, Communication strategy, Website design, Naming, Brand identity / Logo design

TEO

Teo Bok

A Star on the rise

Challenge

Define the archetype, messaging and brand identity for Universal Music’s rising star, Teo Bok. Teo’s brand is entering a new market with different audience needs and identities.

Strategic Idea

After an in-depth immersion process including a competitive landscape audit of the music industry worldwide and IDIs with key members of Teo’s team and producers,  A&P identified an opportunity within the Latin R&B and Pop genre that would be a clear path to success for Teo.

This approach helped to shift his image to a more mature artist and helped inform a new brand identity.

Execution

With his archetype defined based on the NeedScope of his fans, a messaging platform and communications strategy was developed to help Teo engage with his followers in a new, more authentic and mature manner. This also included public relations media training and social media brand guidelines  to assist in keeping Teo on brand. All these efforts were made with the goal in mind to increase fan engagement numbers to attract industry executives.

A&P created logo, color palette, web design, and music video production to re-release Teo Bok to his fans.

Outcome

A year into our collaboration, Teo has been signed by the global label Universal Latin Music and the Abby Road Institute, and has now released his first two singles on this side of the globe. We are now enhancing Teo’s brand by diving into digital communication strategies, initiating corporate sponsorship agreements, and creating merchandising opportunities.

9.10.21_Teo Bok_Infinity_Black on White_Red
crop hoodie womens_BRlogo
teo-merch-hat
teobok-watch-bands
Teo Bok spotify_mockup_02

“Antonio, Paris, and team created a brand identity and messaging that was fresh, innovative and relevant to Teo’s audience (Millennials and Gen Z). They rolled up their sleeves with our web design, corporate sponsorship, and merchandising. This team is crazy good!”

— Eliana B., CEO, MBM AD-Venture USA

Services

Immersion, Brand archetype, NeedScopes, Communication strategy, Website design, Naming, Brand identity / Logo design