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The Franklin Institute

Redefining the museum experience.

Challenge

Physical attractions, including museums are competing for the public’s attention and time. How can the museum capture their attention both on-premise as well as in the digital world?

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Solution

Create an education backed entertainment positioning and digital platform that supports our mission to spread science to the world, engages users 365/24/7, and promotes credible science entertainment.

TFI

Outcome

  • Site traffic up 50% since the site launch in January 2022

  • Development of original video and podcast content

  • Significant increase in live stream consumption

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“Our Digital, Marketing, and Science and Education teams partnered with Antonio and Paris to develop a podcast and video series. They came out swinging. Production, talent, and storytelling come together to make some really compelling content. I can’t wait to see how people receive it.”

— Erin A., VP at The Franklin Institute

Services

Consumer research (Quantitative research and segmenting analysis), IDIs, Creative brief, PlayGround sessions, Competitive landscape audit to discover white space, VOC`, Web design and development

TFI_FWC

The Franklin Institute

Redefining the museum experience.

Challenge

Physical attractions, including museums are competing for the public’s attention and time. How can the museum capture their attention both on-premise as well as in the digital world?

Solution

Create an education backed entertainment positioning and digital platform that supports our mission to spread science to the world, engages users 365/24/7, and promotes credible science entertainment.

Outcome

  • Site traffic up 50% since the site launch in January 2022

  • Development of original video and podcast content

  • Significant increase in live stream consumption

04_popup_members_only_content
05_tfi_content_page
06_about_page

“Our Digital, Marketing, and Science and Education teams partnered with Antonio and Paris to develop a podcast and video series. They came out swinging. Production, talent, and storytelling come together to make some really compelling content. I can’t wait to see how people receive it.”

— Erin A., VP at The Franklin Institute

Services

Consumer research (Quantitative research and segmenting analysis), IDIs, Creative brief, PlayGround Sessions, Competitive landscape audit to discover white space, VOC`, Web design and development