Content Marketing Institute names Antonio & Paris one of the top tech-driven
BY: ASHLEY THORNHILL | AUG 5, 2019 – 5 MIN READ
Cleveland, OH, USA, — The Content Marketing Institute (CMI) just announced Antonio & Paris won a 2019 Content Marketing Award for Best Use of Technology as Part of Content Marketing Program for their entry “Adaptive Algorithm Discovers Consumer Sentiment.” The Content Marketing Awards, produced by the Content Marketing Institute, is the largest and longest-running international content marketing awards program in the world.
This year’s panel of all-star judges reviewed nearly 1,100 entries to choose the best of the best in content marketing excellence, recognizing all aspects of content marketing, from strategy to distribution, and from editorial to design.
“We are truly excited to be named the winner in this year’s technology category,” responds Antonio Buchanan, Co-CEO and Chief Strategic Officer of Antonio & Paris. “Our goal is to use technology to enhance brand experiences, marketing communications, and creativity. This is validation that it can be done.”
Antonio & Paris put their work with Brookdale Senior Living into contention for this year’s awards. Using their proprietary tool, Voice of Consumer, to use AI-driven analytics, uncovering consumer sentiment when shopping for senior living options.
“All I can say is WOW,” shares Stephanie Stahl, general manager, Content Marketing Institute. “The content marketing excellence showcased by this year’s winners and finalists is remarkable. It’s not just the level of creativity and innovation that’s so exciting to see, but the success brands and agencies are having with their distribution, strategy and ROI says so much about how the industry has matured and grown over the years.
Content Marketing World 2019 will be held September 3-6, in Cleveland, Ohio. This year’s event expects to draw 4,000 attendees from more than 70 countries.
Content Marketing Institute is the leading global content marketing education and training organization, teaching enterprise brands how to attract and retain customers through compelling, multichannel storytelling. CMI’s Content Marketing World event, the largest content marketing-focused event, is held every September in Cleveland, Ohio, USA, and ContentTECH Summit event is held every spring. CMI publishes Chief Content Officer for executives and provides strategic consulting and content marketing research for some of the best-known brands in the world. Watch this video to learn more about CMI. Content Marketing Institute is organized by UBM, which in June 2018 combined with Informa PLC to become a leading B2B information services group and the largest B2B Events organizer in the world. To learn more and for the latest news and information, visit www.ubm.com and www.informa.com
WRITTEN BY
Ashley Thornhill
Short Bio — Ashley came to Antonio & Paris in 2014 following a successful career marketing both off and online art and antique auctions for one of the major global auction houses. After nearly a decade of managing countless estate sales and significant collections, overseeing complex client projects came like second nature. Ashley has a hand in every project that A&P undertakes from consumer apps for AT&T to positioning political campaigns to new product development for Wrigley Gum to re-defining aging for Brookdale Senior Living or launching a fully integrated marketing campaign for Star Trek Beyond in seven countries.
WRITTEN BY
Ashley Thornhill
Short Bio — Ashley came to Antonio & Paris in 2014 following a successful career marketing both off and online art and antique auctions for one of the major global auction houses. After nearly a decade of managing countless estate sales and significant collections, overseeing complex client projects came like second nature. Ashley has a hand in every project that A&P undertakes from consumer apps for AT&T to positioning political campaigns to new product development for Wrigley Gum to re-defining aging for Brookdale Senior Living or launching a fully integrated marketing campaign for Star Trek Beyond in seven countries.
