Avoiding the pitfalls of Theranos: how continuous innovation, transparency, and relevancy can help you find success Avoiding the pitfalls of Theranos: how continuous innovation, transparency, and relevancy can help you find success By Micol Bok|March 14, 2023|Categories: Testing, Business, Leadership, Branding, Identity Design, Marketing, Uncategorized|0 Comments
What the US Could Learn About Digital Inclusion What the US Could Learn About Digital Inclusion By Micol Bok|November 14, 2022|Categories: Engagement, Digital, Technology, Branding|0 Comments
Content Mind Mapping: Stranger Things Takeover Content Mind Mapping: Stranger Things Takeover By Micol Bok|June 30, 2022|Categories: Business, Creativity, Branding, Trends, Tools|Tags: stranger things 4, stranger things, mind maps, mind mapping, brand awareness|0 Comments
Branding the Future of Healthcare Branding the Future of Healthcare By Micol Bok|May 24, 2022|Categories: Future, Branding|0 Comments
CMOs Should Embrace the Power of Teamwork CMOs Should Embrace the Power of Teamwork By Micol Bok|May 10, 2022|Categories: Engagement, Brand Equity, Business, Leadership, Experience, Branding, Marketing|Tags: teamwork, CMOs, business strategy, brand strategy|0 Comments
Don’t Rely on the Supply Chain for Consumer Satisfaction Don’t Rely on the Supply Chain for Consumer Satisfaction By Micol Bok|April 19, 2022|Categories: Business, Branding|Tags: supply, demand, brand awareness, supply chain, business strategy, branding|0 Comments
Create Brand Evolution Through Brand Extension Create Brand Evolution Through Brand Extension By Micol Bok|April 5, 2022|Categories: Retail, Brand Equity, Experience, Branding, Marketing|Tags: brand strategy, brand evolution, branding strategy, Brand disruption, branding|0 Comments
“Future-Proofing” Retail Through Branding and Digital Strategy “Future-Proofing” Retail Through Branding and Digital Strategy By Micol Bok|March 15, 2022|Categories: Branding, Retail, Future|1 Comment
Keeping Brand Equity While Undergoing Change Keeping Brand Equity While Undergoing Change By Micol Bok|March 1, 2022|Categories: Brand Equity, Business, Branding|Tags: business strategy, acquisitions, mergers, brand equity, branding|0 Comments
How Branding Executives Can Rise to the Challenge in 2022 How Branding Executives Can Rise to the Challenge in 2022 By Micol Bok|February 1, 2022|Categories: Engagement, Research, Trends, Business, Branding|Tags: cmo, branding strategy, 2022, Brand disruption, business, branding|1 Comment
